The finished voice, from the team workshop. Hand this to anyone writing AavatType copy.
Brand AavatTypeTeam Zara · Aziza · NikkiStatus Locked from workshop decisions
The slogan
Know yourself first. Everything else follows.
Scope
Where this voice lives
This voice is written for the full, paid AavatType product, the deep and holistic read of who someone is, and for the upsells that build on it. That is where the method does its real work, so that is where the voice carries its full weight. The free surfaces borrow this voice, but they are always framed as the way in, never the whole thing.
The full paid product and upsells
The voice in full. The depth, the why, the holistic picture, and every upsell that extends it. This is the destination everything else points toward.
The free entry quiz
Always labelled as an entry point, the doorway and the first read, never the whole product. The copy makes it clear there is far more inside, and leaves her curious for the depth rather than feeling she has already seen it.
The shareable card
A sample only, the opening of the product, not the result. A glimpse made to be passed on. Always framed as the start, with the full picture waiting inside.
01 · Who she is
The woman we speak to
She is a woman who does not need to be told who to become. She wants a fuller, more accurate understanding of who she is, and the why beneath it, deeper than she could reach on her own, so the next move is hers to choose.
The quiz is about understanding who she is, not who she is becoming, plus the why. We go well beyond a label, a unique holistic method that shows her a broader, deeper picture of herself than she would necessarily arrive at alone. Once she has the why, she can choose to turn it into a how.
02 · The three words
How our copy feels to read
The core three
ClearIntelligentWarm (not soft)
Full voice palette
Warm (not soft)IntelligentClearQuietly confidentHonest and trustworthyRelatable
Ruled out: soft, and anything in the girlboss or hustle register.
03 · What we sound like
The dials, set
Tone
Warm
Register
In between conversational and authoritative together
Science
Named and explained
Emotion
In between directly named and implied
Future / AI
Woven into identity
The rule that governs all five: it sounds like human science, never like an algorithm reading her. She should never feel analysed by AI during the quiz. AI is the tool she can pick up after the result, for personalised, future facing self development and voice work that is built around her.
04 · What we are not
The lines we do not cross
Not a wellness brand. Instead a precision instrument for self knowledge.
Not therapy. Not here to heal you, here to describe you accurately.
Not a box system. Not a four letter type, a measurable psychological structure.
Self help is on offer once you understand yourself from the quiz, but we are not fixing you.
Not astrology with a lab coat. The science is the point, not the decoration.
Not generic. We hand you a holistic structure of your whole personality.
05 · Words we never say
Banned register
Glow / bloom / flourishDiscover who you really areHustle / boss / level upManifestVibe / energyMagic / magicalUnlockTribeQueen / girlboss
06 · The feeling we own
Our emotional north star
She feels she has just understood herself more fully and more accurately than she ever has, including the parts of herself she could not have reached or named on her own.
The supporting register
Shown the whole of herself, not a single slice or a label.
The relief of being read accurately, with nothing exaggerated and nothing flattered.
Recognised at the level she actually operates at.
Seen without being sold to.
The quiet authority of something that is simply correct about her, and deeper than she expected.
Permission to stop performing the old version of herself.
07 · The AI and future stance
Option B, acknowledged tech
The quiz itself reads as human science. The technology is named lightly, and only as the thing that makes the accuracy possible. AI steps forward after the result, as a personalised tool for what she chooses to do next.
Why: she is old enough to be sceptical of hype and curious enough to want something real. Naming the tech lightly signals built differently, without losing her to jargon.
08 · One line for all six Signatures
No Signature left unseen
However you are wired, the structure underneath has a shape, and this maps the whole of yours.
09 · The voice in practice
Benchmark caption
A real post caption in the finished voice. The test of whether the voice is sharp enough to write in.
Recommended
Most quizzes hand you a label you could have guessed.
AavatType goes further. It maps the whole of you with real psychological precision, and shows you the parts of yourself you could not have reached on your own.
Not flattery. Not a four letter box. A fuller, more accurate picture of who you actually are, and why.
Know yourself first. Everything else follows.
Alternate · more relatable
There is more to you than any quiz has ever captured.
AavatType maps the whole of it, the real science of your personality, not the dressing, and the why underneath it.
Not the bits you already knew. The fuller picture you could not have put into words yourself.
Know yourself first. Everything else follows.
Alternate · shorter and sharper
Not who you should be. Not who you are becoming.
The whole of who you actually are, with the why beneath it.
Measured, holistic, and far deeper than a label.
Know yourself first. Everything else follows.